The strategic plan has developed a format for
goals and objectives with a coordinator from the
Strategic Planning Committee to provide
oversight for each goal. This allows for a flow
of information between committees working on the
objectives and the Strategic Planning Committee
and AzAMFT Board.
Goal 1 GROWTH OF THE PROFESSION
Coordinator – Alan Asher
To ensure the continued growth of the profession
of Marriage and Family Therapy in the State of
Arizona
Objective 1 To re-establish and/or support
a dedicated MFT clinical training program in
Arizona
Objective 2 To provide excellent clinical
supervision resources to students seeking
licensure in Arizona and maintain a robust
AzAMFT Supervision Education Community
Goal 2 PUBLIC AWARENESS
Coordinator – Linda Travis
To increase the public’s awareness of the
specialty of Marriage and Family Therapy
Objective 1 To increase professional
recognition of LMFTs through legislative
advocacy
Objective 2 To increase professional
recognition of LMFTs through education of the
general public through a PR Committee by
providing Relational Health Checks at community
organized health fairs and other endeavors
To re-establish a
speaker’s bureau which can respond to requests
from the media, schools, professional groups,
community organizations, etc. as well as carry
the committee’s plans for offering these
services on an ongoing basis
Objective 3 To increase professional
recognition of LMFTs through education of the
other mental health professions
Objective 4 To keep a minimum of 5
committee members on the BBHE MFT committee, one
representative on the BBHE board
Goal 3 ADMINISTRATIVE
SUPPORT
Coordinator – Frances Bernfeld
To become efficient administratively in order to
more effectively carry out the goals and mission
of the organization
Objective 1 Fundraising to establish an
ongoing source of income sufficient to enable
the organization to hire and maintain a half
time Executive Director
Objective 2 To involve the 60 new
volunteers in the many tasks needed to staff the
committees and other projects of the strategic
plan and that support a vibrant organization
Goal 4 MEMBERSHIP DEVELOPMENT
Coordinator – Steve
Legendre
Assistant Coordinator –
Patrick Gilliland
Recruitment and Retention of AAMFT Membership
Objective 1 To support other professional
communities in Arizona to establish and maintain
similar gatherings of AAMFT and other
professionals in their areas
Objective 2 Maintain the AzAMFT website to
provide robust membership support and reference
materials
Objective 3 Strive to achieve 70%
penetration rate of LMFTs as AzAMFT members
Objective 4 Provide support in obtaining
licensure for prospective LMFTs who are
students, new Arizona residents from other
states and therapists with licenses from other
disciplines
Objective 5 Maintain a strong involvement
in the activities of the BBHE to monitor rules,
procedures and processes and advocate for change
if necessary
Objective 6 To facilitate reciprocity for
licensure for licensed professionals moving to
Arizona
Objective 7 Maintain an “Ombudsman” to
monitor the board’s activities and report to
AzAMFT in order to address the problems that
prospective members may have in obtaining
licensure
